Advertising Effectiveness and Calculating Your Results    As an advertiser, positive results are the true indicators of an effective advertising campaign. When stacked side-by-side against traditional advertising media alternatives, NetAudioAds is the most effective advertising option for delivering visitors to an advertised website. The following information is dedicated to showcasing the true advertising power of advertising with online audio for reaching millions. In addition, this section also displays and expresses the powerful usage of the Key2Page feature which grants any online advertisement listener the immediate option to exercise a strong call-to-action, by pressing a hot-key on their keyboards. The metrics in this report are have been verified to be true and accurate. The contents of these reports make no claims whatsoever to sales conversions or successes of products and/or services sold on advertised websites. At NetAudioAds, we simply deliver interested visitors to advertised websites and have no control over prospective customer’s acceptance of any advertised products or services. As an online advertiser, NetAudioAds is responsible for exposing advertised products and services to internet users worldwide. NetAudioAds is a unique mass delivery system with an extended reach across the internet; this system was specifically designed to generate mass exposure and branding of products and services. As an added value to its advertisers, NetAudioAds also enables anyone in its listening audience to immediately visit any advertised website with its “key2Page” advertising feature. At NetAudioAds we simply give internet users the ability to listen and then immediately respond to online audio advertisements. Posted below are actual advertising metrics calculated from real website visitor traffic generated from two independent advertising campaigns. This information was calculated and generated from volume levels of advertising activity and the quantity of unique website visitor traffic that responded to online audio ads by pressing the designated "Key2Page" hot-key on their keyboards and visisiting advertised websites. The two following advertising case studies have been provided for evaluation of advertising effectiveness of online audio ads with the Keythru option and NetAudioAds. Actual Advertising Metrics Results – (Large Campaign) (Advertising Metrics resulting from a large advertising campaign) Ad Campaign number: C0123 Client Name: Pickens Plan (Dallas, TX) Advertised Website: www.PickensPlan.com Dates: 2008-10-02 to 2008-10-08 (1 week) Campaign Size: 1 Million Audio Ad Impressions Campaign Cost: $20,000 Ad Options: Key2Page™ - (“2" key enabled) Targeting Options: None Actual Number of Audio Ads Played: 995,974 Unique Website Visitors: 45,948 KeyThru Percentage: 4.613 Average Cost per Visitor: $0.43 ---------------------------------------------------------- Actual Advertising Metrics Results - (Small Campaign) (Advertising Metrics resulting from a small test advertising campaign) Ad Campaign number: C3201 Client Name: T.L. Inc (Provo, UT) Advertised Website: www.TigerLight.com Date & Time: 18-2008:04:00pm through Sep-19-2008:07:00pm Campaign Size: 10,000 Audio Ad Impressions Campaign Cost: $20 CPM Ad Options: Key2Page™ - (“2" key enabled) Targeting Options: None Actual Number of Audio Ads Played: 10,738 Unique Website Visitors: 692 KeyThru Percentage: 6.44% Average Cost per Visitor: $0.28 Audio Advertising Campaign Settings 1. We ran 10,000+ 8-second audio advertisement impressions for this Client 2. These ads were spread-out to run in Southern California between 4 and 7 pm 3. The Client opted-in for the Key2Page advertising feature. (Our listening audience presses the “2-Key" to visit the advertised website) 4. We charged a $20 CMP ($20 per thousand ad plays) billing $200 for $10K impressions. Advertising Campaign Results Summary 1. This ad campaign played 10,738 audio advertisement impressions to listeners. 2. The Key2Page advertising feature generated unique website visitors. 3. of the online audio advertisement listeners visited the advertised site. 4. Our Client paid an average of cents per website visitor. NOTE: Online audio ads played to unique listeners do NOT allow for factoring repetition           and frequency into Keythru website visitor traffic results. Disclaimer: Advertising results may vary from advertiser to advertiser. The consumer’s interest level in advertised products and services, and the creative content of audio advertisements can greatly affect the outcome of any advertising campaign. The NetAudioAds advertising network does not guarantee sell-through and conversion rate results. At NetAudioAds we simply play Internet audio advertisements to a mass online listening audience and give each listener the unique opportunity to visit any advertised websites by pressing a single key on their keyboards. | Learn More NetAudioAds | Watch Video | Key2Page™ Demos | Sample Audio Adlets | View BPA Audit Report | Regional Play Counts |